2025 Toyota CrownPlatinum

** A dealer services fee of $299 will be added to the selling price of every vehicle. **Welcome to Smart Motors, your premier destination for the All-New Toyota Crown in Madison, Wisconsin. Here, exceptional service meets a smarter way to purchase your Toyota. At Smart Motors, we believe in going above and beyond the sale. That’s why every new vehicle comes with ToyotaCare—our complimentary maintenance plan that covers you for two years or 25,000 miles, whichever comes first. ToyotaCare ensures peace of mind with expert maintenance and 24-hour roadside assistance, allowing you to focus on enjoying the road ahead.Drive with confidence, knowing your new Crown is supported by the best in care and service. But we're not just about offering exceptional crossovers—we're dedicated to providing you with an outstanding car-buying experience. With Toyota SmartPath, we put the power of choice in your hands. Whether you start your journey online or visit us in-store, SmartPath allows you to explore, compare, and even get pre-approved for financing at your own pace. No matter where you are, SmartPath ensures a seamless, transparent process from start to finish, giving you control every step of the way. Discover the difference at Smart Motors Toyota—where ToyotaCare and SmartPath come together to make your car-buying experience easier, more convenient, and personalized just for you.Smart Motors—your Crown journey begins here.