2024 Toyota PriusXLE AWD

Welcome to Smart Motors, your trusted destination the Toyota Prius in Madison, Wisconsin, where exceptional service meets a smarter way to buy a Toyota. At Smart Motors, we believe in going beyond the sale. That’s why every new Toyota comes with ToyotaCare—our no-cost maintenance plan that covers you for two years or 25,000 miles, whichever comes first. ToyotaCare gives you peace of mind, with expert maintenance and 24-hour roadside assistance included, so you can focus on the road ahead.Drive with confidence, knowing your New Prius is backed by the best in care and service. And we’re not just about great hybrids—we’re about giving you the best car-buying experience. With Toyota SmartPath, we’re bringing the power of choice to you. Start your journey online or in-store—-Toyota SmartPath lets you browse, compare, and even get pre-approved for financing, all at your own pace. Whether you’re at home or here with us, SmartPath ensures a seamless, transparent process from start to finish. You’re in control every step of the way. Experience the difference at Smart Motors—where ToyotaCare and SmartPath come together to make your car-buying experience easier, more convenient, and tailored just for you.Your Prius experience starts here.